A CAPI system that professionals rely on
- Reliable – interviews can always complete, even without an Internet connection
- Affordable – low cost of ownership
- Adaptable – ideal for demanding professional market research
- Global – interface and questionnaire in any language, so easily deployable globally
- Scalable – protecting your investment
ReliableSometimes market research companies can have frustrations with CAPI interviewers being unable to complete because they are unable to connect to the Internet. This and other connectivity issues are eliminated with the NIPO CAPI System because the interviewing software runs on the interviewer’s mobile system and it waits for the interviewer to contact the office to synchronize with the database. This way, the success of the interview does not depend on the Internet or other network connections. The result – your fieldwork is completed without delay, interviewers are happier, and your costs stay down.
AffordableAs with all NIPO Software products, the NIPO CAPI System has been designed to work hard, but without costing you a fortune. Licensing and hardware costs are reasonable and you will also find that your operational expenses are minimised too. You can equip interviewers with a standard low-cost portable PC, Pen PC, Tablet or Ultra Mobile PC. Your office hardware requirements are modest too. Operationally, you will save at every stage. Scriptwriting is fast, even on complex projects and our customers often remark on this – we have found that, on average, this is 20 to 25% faster than drag-and-drop style GUIs. If you have complex routing, filtering or conditional masking in the questionnaire these speed benefits become even more pronounced. The NIPO CAPI System uses the same scripting language as our CATI and Web products, so there is no need to invest in extra skills. During the interview answers are entered, checked, stored together with information about (non-) response, interview times and durations and messages from interviewers - there is no need for data entry or data cleaning afterwards.
AdaptableThe NIPO CAPI System has been created by market researchers for market researchers and has no practical limitations to questionnaire length, question texts and answer codes. It has the richness of features that you need for professional surveys:
- Quota control
- Complete graphical control on layout, so you can use your house formatting
- Extensive routing, data validation and consistency checking
- Rotations, randomisations and inversions of questions and answers
- Dynamic question and answer texts
- Automatic sample, quota, appointment and response management
The NIPO CAPI System also includes many extras. For example the interviewer can retrieve and update information in the sample database, so perhaps correct a mistake in a person’s contact details. As well as displaying videos, images and playing audio files, the interviewer can make audio recordings of open-ended responses, giving coders a much richer (and more accurate) source of information than just the written word.
In fact, the NIPO CAPI System is a hardware-independent, MS Windows-based platform, which enables the integration of all types of applications, systems and clients. For example, you can embed Adobe Flash, Microsoft Silverlight or any other common Web browser technology to create a unique experience.
All in all, the range of ‘standard’ features ensures that there is a phenomenal range of ways you can conduct your research, making your company as adaptable as possible.
GlobalYou can translate the interface of the NIPO CAPI System and the questionnaire into any language, making it easily deployable in any country of the world. The NIPO CAPI System supports all of the world’s writing systems and character sets, so you can run interviews in any language, including those with right-to-left writing, such as Hebrew, and ‘double byte’ languages such as Chinese and Korean.
ScalableThe NIPO CAPI System is scalable to your needs, as is shown by the fact that it is used in equal measures by local and global MR companies, for projects large and small. We have seen customers start with five interviewing licenses and, over the years, grow to 400. And we also have customers with over 1000 licenses. Your investment is secure.