Nipo Software

NIPO SurveyDirect™

With NIPO SurveyDirect™ you can co-create research projects with your Research Buyer. NIPO SurveyDirect™ will save valuable time and resources so your researchers can focus on doing research. Research Buyers will benefit from lower costs and quicker results. NIPO SurveyDirect™ is specifically targeted at projects with heavy sample handling.
 

How does it work?

Via your own NIPO SurveyDirect™ web portal, your Research Buyer can upload new sample at any desired moment and in any quantity. NIPO SurveyDirect™ takes care of extensive quality checks so that mistakes cannot be made. The new sample is immediately available for fieldwork. In projects where you use NIPO SurveyDirect™, your company remains responsible for design of the questionnaire as well as the data analysis. The Research Buyer can upload sample that is either exported from Customer Relation Management systems or obtained from manual data entry.
 
NIPO SurveyDirect™ is unique for its capabilities to bring the Market Research company and the Research Buyer together. Watch the movie below to see NIPO SurveyDirect™ in action.
 

What does NIPO SurveyDirect™ do for me?

With NIPO SurveyDirect™ you:

• let Research Buyers upload sample themselves, reducing the Fieldwork Executive's workload for the project;
• have instant and automated sample handling. Research Buyers no longer have to wait for the availability of a Fieldwork Executive to add sample to a project and send batches of invitations. They can upload and deploy new sample as they wish, from where they wish;
• may allow multiple users within the Research Buyer's organization to upload sample simultaneously to one project without any need for manual handling or validation;
• give Research Buyers more responsibility and control over sample management as they no longer need to rely on an intermediary to verify and upload the sample;
• let Research Buyers receive immediate feedback on the validity of the sample, as well as the completion progress for the entire project.

How do I get NIPO SurveyDirect™?

NIPO SurveyDirect™ is available free of charge to all NIPO Software customers on the customer support website. Follow the installation instructions from the release notes to install NIPO SurveyDirect™. Make sure to run the latest version of the NIPO Fieldwork System: 1.12.002.
 

Why did NIPO Software make NIPO SurveyDirect™?

We often visit our customers' data collection centres around the world. From these visits we learn a great deal about the opportunities and threats for professional Market Research activities. Over the past few years, we have seen an increasing number of Research Buyers conduct Do-It-Yourself (DIY) projects without the help of a Market Research company. Often these surveys were exposed to valuable stakeholders such as customers and employees. We saw and learned that these DIY projects were often lacking quality, which sometimes lead to disastrous results. When we asked why the Research Buyer decided to do the project completely in-house the answer was often cost related.
 
At NIPO Software we believe in the added value of Market Research companies. They employ educated researchers, they have the experience and tools at their disposal to prepare the surveys correctly and the expertise to conduct them and to interpret the results. We believe that on many survey projects, Market Research companies can easily boost their performance and efficiency without compromising quality. NIPO SurveyDirect™ is especially designed for this purpose. Research projects can be offered at a lower price because the Research Buyer is able to upload sample themselves on running projects as often as they like. This avoids having to charge for repetitive yet time-consuming tasks performed by qualified personnel.