Web research is very effective to quickly gather responses from your target audience. But what if you do not have an email address or respondents do not use email?
A key strength of the NIPO Fieldwork System is its openness to integrate with external applications. Whether this is a panel management system or a reporting tool, you can easily connect it to your NIPO Software data collection platform. Now you can also integrate our web interview system with social media platforms.
Instead of listening to what is being said on social media, NIPO Software focuses on using social media to connect with respondents, and to engage them in their natural communication environment. Our goal is to increase your response rates, and we believe that social media can be an important instrument to achieve that goal.
With our social media extensions you can easily engage younger generations to participate in surveys; younger people who are increasingly difficult to reach via traditional channels. You can also use social media for sampling; for example by researching members of a group or allowing surveys to spread virally. With the NIPO Software social media extensions it becomes very easy to use social media in your research mix.
Features & Benefits