Personal Interviewing
Maximising your ROI in CAPI Controlling costs and increasing the efficiency of interviewers are key to securing a reasonable profit in face-to-face projects. And this is where the NIPO CAPI System can make a real difference.
The NIPO Software benefits
Complete every started interviewPersonal interviews in the field must be concluded successfully, as they require high investments, in time and money to find respondents, arrange appointments, and to pay for staffing and travel costs. NIPO Software cannot help you with staffing and travel costs, but we do everything we can to help you maximise your completion rate. For example, with the NIPO CAPI System, the success of the interview does not depend on the Internet or other network connections - the interviewer can always complete a started interview, whether there is an Internet connection or not. However, supervisors are still able to keep a close check on quotas and ensure that fieldwork is stopped as soon as the quotas are filled. This is because when the interviewer makes contact with the office, the data from the interviewers’ machines are synchronised with the research database.
Make work easy for interviewers The interface supports the use of visuals - either still images or video - ensuring each interview runs as smoothly and as quickly as possible, without any fumbling for show cards. You can also embed standard external applications, such as Adobe Flash, into an interview, giving your creativity and ideas maximum freedom.
You have complete control over the interviewing interface, so it can be set up precisely according to your house methodology. You can even translate the menus and buttons into local languages and frequently-used functions can be made more accessible.
Keep costs low NIPO Software products aim to minimise your operational costs at every stage. The hardware requirements for all NIPO Software products are very modest and for personal interviewing this is no exception. When you have to buy hundreds of interviewer machines, the cost can mount up. So, to minimise your outlay, the NIPO CAPI System runs on any MS Windows-based machine, including ultra mobile PCs, pen and tablet PCs and other standard low-cost portable PCs. To leverage efforts across channels and minimise training and other costs, there is a universal scripting language for CAPI, CATI and Web.
The centralised address and quota management system ensures that interviewing quotas are easily and correctly managed. Each time the interviewer makes contact, the data is synchronised and the quotas are updated. By not exceeding targets, costs are greatly reduced.
During interviewing, answers are entered, checked and sent back, together with information about (non-) response, interview times and durations, and messages for interviewers. There is no need for data entry or data cleaning afterwards.
Data integrity and accuracyNIPO Software sets a lot of store in maintaining data accuracy and integrity. Even in the best designed systems, things sometimes go wrong, so the NIPO CAPI System keeps all data intact, and there are virtually no circumstances when data is lost. You have peace of mind.