More opportunities and cost savings with mixed and switch modeMixed or switched mode research, where you switch from one mode of interviewing to another or use different modes for different markets, offers important business benefits. For example, it may enable you to increase response rates, reduce costs or conduct types of research that would have been difficult in just one mode. Whatever interviewing modes you are using, all your results end up in one dataset, ready for easy analysis.
The NIPO Software benefits
Increase completion rates, yet reduce costsYou may find that with certain types of respondents or types of projects that you can achieve higher completion rates if you start the interview on the phone and then allow the respondent to finish online. This enables the respondent to continue with a survey at a time or in a place that is more convenient to them. This has the added bonus that you also cut your interviewing costs.
Easier management of international projects In some countries it may be better to interview online and in others over the phone. With the NIPO Fieldwork System this presents very few management challenges since you use the same script, the same project management software, and the same dataset. Easy!
New types of researchThe ability to switch modes during an interview, typically from CATI to Web, opens new horizons in your research There are inevitably projects that benefit from this ability to switch modes. For example, a respondent may prefer to answer sensitive or personal questions online rather than over the phone.
All in all, mixed mode boosts the quality of your research, while at the same time cutting costs. A win-win situation!
‘Due to the innovative Switch Mode technique in the NIPO Software Data Collection platform we have been able to win several new clients. The system really means a competitive advantage for us. Especially with regard to B2B studies this innovation has proved to be essential in finding and recruiting a special target group before sending the Online Interview Link’ – Basil Kronenberg - CEO, amPuls Market Research AG, Switzerland