Interviewing via Internet is pre-eminently suitable to do research in a quick and cost-efficient way. The great degree of flexibility for both the respondent and the client means unlimited possibilities for the survey. At the same time the response rates will be higher as the respondents can complete the questionnaire at their convenience. This therefore also makes online interviewing a very good instrument for research among difficult to reach target groups.
Below you find more information about the possibilities for your organization to do online research in a modern, respondent-friendly manner.
Invitations Respondents can for instance be invited to participate in a survey in the following ways: 1. Personal e-mail 2. Banner on your website 3. Pop-up on your website 4. Web page hosted by NIPO Software
Creation of the questionnaire To create the questionnaire we can offer the following options: 1. You send us the questionnaire in Word format and NIPO Software builds the electronic questionnaire. 2. After training you can, using the NIPO ODIN Developer, create electronic questionnaires yourself.
Design of the questionnaire The design options of the questionnaire are virtually unlimited. Your company logo, look and feel can be implemented completely, background pictures can be used and buttons can be defined. The use of pure HTML means that this design does not require any plug-in on the respondent PC.
An example of questionnaire design.
Response overviews You can track the progress of your project real-time via Internet.
An example of response overview.
Reporting The data can be reported in various formats. It is possible to analyse data directly with SPSS, Excel, NIPO DIANA, Quantime, etcetera. Online reporting is another option. Using a secure login you can run tabulations and perform statistical tests online.
An example of online reporting.
Consultancy The experienced TNS NIPO market researchers are specialised in customer or employee satisfaction. If desired, the TNS NIPO researchers can give advice on the set up of the questionnaire and the approach of the whole project.
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