About NIPO Software
Over 200 market research companies, from single-office firms to multinational market research businesses, use our technology and expertise to help secure their long-term growth. Almost half of these companies have been working with us for over ten years because our technologies are reliable, highly adaptable and efficient, and because they cover the most demanding needs of professional market research companies of all sizes.
Our focus is on making our customer's business more successful; by minimising operational cost, and by offering tools to create new business opportunities. We are able to do so because we focus solely on the professional MR industry, and because we forge true partnerships with our customers. We have developed multiple industry standards and we keep innovating to this day. The results of these innovations we make available to all our customers, thus empowering in the MR industry as a whole:
Value for money Our software saves money. With our realistic licensing costs, modest hardware requirements and our constant drive to minimise your operational costs, your profit margin is secure.
Technology expertNIPO Software is a Microsoft Silver Partner for Software Development.
By MR experts for MR expertsWe focus 100% on the technological needs of the market research industry. Most of our staff have previous experience in market research companies. This puts us in the best possible position to create the most effective IT solutions, as well as advise you operationally.
Practical innovation Our innovation is geared towards ‘getting the job done’, so our CATI system will integrate with almost any dialer and our CAPI tool is designed so that an unexpected lack of connectivity will never stop an interviewer from completing an interview.
Local or global Our solutions are equally as effective in small or large MR companies, and support all of the world’s languages. As your business grows, our software adapts to your changing needs – for example, with our CATI system you can run one or multiple call centres from one infrastructure and even enable interviewers to work at home.
NIPO Software and KantarNIPO Software is part of the leading research company TNS / Kantar. This makes us ideally placed to experience the day-to-day operations of a market research company. In fact, we pride ourselves in our specialist knowledge of the market research industry, and this link with TNS /Kantar only serves to enhance this. Although NIPO Software is 100% owned by TNS / Kantar, it has its own management team and is run as a separate entity. NIPO Software treats all confidential customer information as 100% confidential, and never divulges it to TNS / Kantar or anyone else outside NIPO Software. Many of NIPO Software’s customers are from the TNS / Kantar group, but there are more that are not. Our solutions therefore meet the needs of the industry as a whole.